Don’t neglect your current clients for overly polished marketing campaigns. Here are some of the best Christmas gifts for clients to build lasting business relationships.
They say you need to spend money to make money, and that’s why marketing makes up a large portion of any successful business’s annual budget. Marketing is key to attracting new clients and filling your sales funnel, but keeping hold of your existing ones is just as important. In fact, repeat customers make up an estimated 40% of sales for the average business and usually spend more on a single purchase.
There are different ways of retaining your clients. Continuing to provide excellent products and services is the best, but there are smaller ways which lots of businesses forget, such as gift giving. Giving a gift to your client could do more for your business than you may realise. So, is it time to put down your AdWords campaign for a second and refocus your energy on current clients?
Why A Relationship with Your Client Is Important?
Repeat clients provide two of the founding pillars of success. On the one hand, they bring your business inexpensive stability and revenue, which then contributes to the life cycle of your business. In a competitive market where startups are popping up every minute, repeat clients are fast becoming a prerequisite for success – not just a desire for businesses.
But aside from meeting or exceeding expectations, how can you secure repeat business from the same client? The answer is by providing them with extras they are not expecting. Gifts could be one of those extras which help you build a stronger relationship with clients. This is why you should be giving gifts to clients – especially at Christmas.
But, Why Christmas?
You could always send a gift at any time of the year and build a relationship. Clients’ birthdays are a good time to send gifts (if you have that information) because they know your business would have thought of them individually. However, Christmas is also a great time to send a gift because there are plenty of low-cost Christmassy options that remain effective. However, every corporate gift needs to include one thing…
Adding Your Branding Is Crucial
Sending a Christmas gift could help you build your relationships with clients, but there is one crucial detail that can make those gifts more effective. Adding your company branding to gifts will not only build your relationship, but it will act as a reminder to previous clients when they may be considering services like yours once again.
For example, you send your client a branded advent calendar or Christmas tree decoration and a few months later, or even next Christmas, your client spots your branded gift and is instantly reminded about your business and services. Without your branding, the gifts you send can easily blur in with all the other gifts – and their forgotten senders.
The Best Christmas Gift Ideas for Clients
You’re already struggling to find a gift for your better half this Christmas; you don’t need the extra pressure of choosing gifts for all your clients. The trick is to keep your corporate Christmas gifts simple and in theme with the Christmas spirit. Here are some of the best examples.
• Bottles of wine – you could always swap the label for branded labelling with the help of a reliable print management company.
• Advent calendars with company branding
• Fun branded selfie frames that clients can use at their own Christmas parties. If they are re-used at their own events, then your branding could be exposed to many other businesses.
• Branded wrapping paper and gift tags. With the environment being top of the agenda for many households, more people are reusing wrapping paper. This means your branding may be passed on each Christmas to potential new clients.
• Choose branded Christmas crackers for the office party. These will serve as a general reminder about your services before bosses meet for annual reviews and setting new business aims.
Get Your Corporate Christmas Gifts Here
Look no further than TiC Media to get your branded Christmas gifts. If purposefully strengthening client relationships is the aim, then we are the name in the game.
Through print management solutions we can provide you with an array of Christmas gifts for your corporate clients, fully equipped with your branding. Do not hesitate to get in touch for a free quote or to ask questions.